Melbourne-based Rhinomed (ASX:RNO) has announced 2013 Tour de France winner Chris Froome as its new TURBINE Global Ambassador.
The announcement came just hours before Froome took the Yellow Jersey in this year's race after finishing second on stage three, having worn the TURBINE during stage one.
"It’s a great piece of equipment," said Froome. "Less energy and distraction with breathing means I can use more energy in other important parts of my riding, like focussing on power, cadence and keeping my head in the game."
TURBINE is a sport breathing aid that can assist those engaged in aerobic sport and exercise. In clinical trials, the technology has been shown to deliver an average increase of 38 per cent more air through the nasal passages.
According to Rhinomed CEO, Michael Johnson, “We met Chris when he started wearing the TURBINE in last year's Vuelta a Espana, and have been building a strong relationship since that time. Chris provided extensive input and data into the new TURBINE design and we are thrilled to have now locked in this long-term relationship.”
Murdoch University in Western Australia are currently undertaking a confirmation trial on the new TURBINE.
The company said the trial will seek to gather data and confirm the impact of the breathing technology on performance and recovery.
It said Froome will be the figurehead for TURBINE’s International push into the global sport and exercise market. Froome will wear the Turbine as part of his 2015 Tour de France campaign.
“We know the TURBINE can help deliver that all important second wind and we hope it helps Chris to power his way to victory in this year's Tour de France,” said Mr Johnson.